Valera.com

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Welcome to the Official Facebook of Valera, the Swiss Hair Specialists since 1955.

Geschichte

Let’s go back to 1955, when the 30 years old Gustavo Soresina decided to risk the adventure of an own business and started it in Milan in the basement of a townhouse. He named the little start up SOREL and begun to produce hairdryers and other small electrical household appliances, soon cooperating with famous brands.

In 1978 the Soresina’s, looking for a proper location for building a bigger factory, thanks to their international roots and culture, had the idea to move the company to Switzerland. In the Swiss canton Ticino they found favorable conditions for business development and founded Ligo Electric SA, starting the production in a new factory in Ligornetto (Mendrisio).

Mr. Soresina, now in his 90’s, has delegated the management to his sons Claudio and Flavio, but takes still time to assist and contribute in company’s decisions. The ideal combination of tradition and innovation characterizes the company.

After a few years, something that started out with baby steps became so successful that the factory building was doubled in 2008 to a surface area of 4000 m2. Maybe it is no coincidence that the name Valera means "healthy, strong, brave and courageous" from its Latin origin.

VALERA keeps what the Swiss cross promises and takes this promise to the world.