RUBIROSA

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Passion, refined.

Geschichte

The Swiss label RUBIROSA produces exclusive shoes and accessories for men. All items are handmade in the highest quality and offer unrivalled wearer comfort. The company upholds the traditional standards of craftsmanship and relies on the most experienced workshops in Europe. Yet that’s not all. The magic is in the philosophy.

RUBIROSA, named after the legendary Latin American gentleman Porfirio Rubirosa (1909–1965), is more than just a brand. Like the style icon Rubirosa, this young label represents an outlook on life: embracing beautiful things, fashion, style, pleasure, personality, authenticity and creativity. In short, RUBIROSA is pure joie de vivre – from head to toe.

The high-quality products are aimed at modern cosmopolitans of every age who value class and aesthetics. Men who have certain aspirations for themselves and those around them. Like a true gentleman, the RUBIROSA customer also appreciates understatement. He uses selected pieces to emphasise his own line. Simple, but efficient.

RUBIROSA also stems from a very unique gentlemen’s club. More than ten years ago, a group of friends discovered a shared joy in outstanding, self-made fashion. They decided to produce their own creations exclusively for the small number of members. Soon the results were making an impact far beyond the confines of the club.

The founders of the club decided to brave the next step and RUBIROSA was born, so that more gentlemen would have access to the pieces. And success quickly followed. Although RUBIROSA is primarily sold online, the products are also available in shops-in-shops, naturally in the very best locations such as Badrutt’s Palace in St. Moritz.

RUBIROSA items are produced in Italy, Portugal and Switzerland and are exquisitely handmade. Because where quality is concerned, the company refuses to compromise. The manufacturers are renowned; the leather is of the finest origin. And the founders are proud of that. As are all the men who take the brand out into the world.

The company also produces men’s shoes, accessories and … skis. Because sport is also part of any true gentleman’s life. Regardless of whether he lives in Switzerland, France, America or the UK. Incidentally, man-about-town Porfirio Rubirosa is said to have been the inspiration for Ian Fleming’s James Bond. This is fitting.

After all, a Bond also lives life to the full.