MuDA

Geschichte

MuDA is the acronym of the Museum of Digital Art, Europe's first physical museum dedicated to digital arts. The institute was opened in February 2016 in Zurich by the non-profit Digital Arts Association.HistoryThe MuDA project came into public spotlight in June 2015 when the founders launched a crowd sourcing campaign on Kickstarter to rise the remaining necessary funds to complete the construction works. The initiative was started by Caroline Hirt and Christian Etter, two Swiss citizens and carried out by the Digital Arts Association, also based in Zurich. By the opening of the museum in February 2016 it was the first physical museum for digital arts in Europe.DirectionEach exhibition at the MuDA is dedicated to one solo artist or artist collective. It does not stage group or themed exhibitions. According to the MuDA's website is each artists chosen by an algorithm and is given as much freedom as possible to curate their own exhibition apart from two rules: 1. Since the MuDA is a small museum (but not only because of that), its administrators believe in the “less but better” maxim. Exhibitions shouldn’t be a clutter of things. They should instead display a carefully chosen selection of artworks, that will have space to unfold and be experienced. 2. Technology is at its very best when it is invisible. The MuDA doesn’t want to hold exhibitions where the art is only displayed on screens — visitors could just as well enjoy these contents at home. On the contrary, the MuDA encourages physical installations that appeal to multiple sensory organs.BuildingIn 1959, the Migros Cooperative, Switzerland’s largest food retailer, bought about 50,000 m2 of land on which was erected, just two years later, one of Switzerland’s first high-rise building, the Herdern Hochhaus. The purpose of the 58-meter tall building was to provide logistics, distribution and storage space for their food delivery chain — including a ripening hall for all the bananas that were dispatched from there to all corners of Switzerland. Due to its industrial historical importance, the building was classified as a listed monument in 2012. That same year, after an internal reorganization, parts of the premises were left empty and a series of vacant spaces were made available for temporary usage.