Mercury

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Mercury is a single-minded: it manufactures watches for sports- minded man or woman. These watches are designed to be fit for purpose, no matter what the c

Geschichte

Mercury : Leading Watch Brand.

Until last year, while some brands happily cater to a variety of styles and tastes, Mercury remained single-minded: it manufactures watches for the sports-minded man or woman. Whereas it still manufacturing top sportive watches the brand has also from last year moved on elegant watch marketand on diamond set wtch market. The introduction of a new line for the watches made last year by top quality finition watch styles was definitely a big succes and the brand will keep on moving with this mind.

This particularly new focus is derived of a combination of leading-edge Swiss technology and precision engineering with dedicated functionality – Mercury watches are designed to be fit for purpose, no matter what the conditions. In fact, every watch is the result of more than six months’ engineering and takes at least three months to manufacture – partly because the watch cases and the attachments between bezels and straps are crafted to ensure durability and strength. As you’d expect, all cases are made of stainless steel and feature chronographs.

That said, a look at the collections confirms their appeal to those simply looking for an active aesthetic, too. While every Mercury watch looks reassuringly strong and durable, that’s no barrier to a wide range of styles. Many come with a choice of straps – metal, leather or rubber – and all with a choice of a silver, gold, rose-gold or black finish.

The new models that will be presented this year will shine as never before by exclusive design based on elegance, strong design, and smart look. Last year, The brand has made a big push made by presenting It’s new line. There was a gent and a ladies line. The brand also introduced diamond set watches on the two lines that permit to the watches to shine as they deserve and to put the brand to the place it belongs to : « IN TOP LUXURY WATCHES MARKET. » Morever, even it’s a yong brand, she has keep some tradition that may not change with the gent line that keep featuring chronograph swiss movements on all it’s gent size.

Wasfi Taher, the man behind parent company Riba Watch, is involved in every stage of production at his Le Locle-based workshop, itself responsible for manufacturing watches for five separate brands – Faros, Geovani, Mercury, Murex and Optima. Mercury was the third brand to come out of the Riba Watch stable. The watches were designed solely for men until recently, but the brand has now added women’s models – and showed them at BASELWORLD last year and will keep adding new lady’s models this year by showing them at baselworld 2014.

"Entreprise d'horlogerie suisse, chaque montre est le résultat de plus de six mois d’ingénierie et nécessite au moins trois mois de fabrication, en partie parce que les boîtiers de montre et les attaches entre les lunettes et les bracelets sont conçus pour assurer durabilité et résistance.Comme vous vous en doutez, tous les boîtiers sont en acier inoxydable et disposent de multiples fonctions en tant que chronographes. Un regard sur les collections confirme leur attrait pour ceux qui recherchent simplement une esthétique active.Bien que chaque montre Mercury ait l’air forte et durable, ce n’est pas un obstacle à une grande variété de styles. Beaucoup viennent avec un choix de sangles – métal, cuir ou caoutchouc – et toutes avec un choix"