The MB&F Mechanical Art Devices Gallery is a groundbreaking, hybrid retail concept: part watch boutique, part art gallery, dedicated to the world of mechanical art.
The M.A.D. Gallery concept was created in October 2011 in Geneva by innovative watch brand MB&F.
The result is a captivating universe of machines, mixing MB&F's own timekeeping machines with other forms of mechanical art: carefully-curated pieces or, as MB&F like to call them, Mechanical Art Devices - "M.A.D."- from around the world.
The Gallery's mission is to demonstrate that machines can indeed be art; and that behind each machine, there is an exceptional creator with a unique story.
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